Ionic design hair dryer, allows faster drying without overheating the hair and without damaging, therefore, the cuticle of the scalp. Get hairdressing results: healthy, strong and beautiful hair. Dryers with negative ions take less time to dry the hair and are more efficient, which, in addition to protecting your hair, consume less energy. The ionic technology of hair dryers manages to divide the water molecules in the hair and make them smaller and smaller very quickly until they evaporate and disappear. Apply heat better , for less time, respecting the scalp and roots, so your hair is much better protected and cared for. Easy control: 3 temperatures and 2 speeds, including warm air, so you can dry your hair as you like. Designed to take care of your hair in each use, even daily.