Forget all you know about traditional hair masks -- Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage, this isn't just any regular conditioning hair mask. CLINICALLY PROVEN to reduce breakage after just one use* Quenches the thirst of dry hair RESTORES ELASTICITY and bounce Banishes tangles, frizz and straw-like ends The solution to STRONGER, HEALTHIER HAIR INSTANT SHINE that catches the light Leaves hair obsessively smooth and soft Tames tangles Brings dry hair back to life Elasticizer pre-shampoo treatment brings dry, frizzy, tangled strands back to life. Why is hair elasticity important? Did you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will sn