This Strand Plumping Cream delivers exceptional volume to your strands without weighing your hair down. Infused with the subtle aroma of Cherry Blossom, the weightless formula nourishes your hair. Wheat Protein provides voluminous body, while a Multi-Vitamin Complex adds shine and manageability. Frizz is minimized and fine, limp locks become healthy and lustrous. Benefits of Philip Kingsley Maximizer Plumping Cream: Leaves hair smooth and shiny Enriched with a multi-vitamin complex Smoothes frizz and revives limp locks How to use: Apply evenly through the mid-lengths and ends of your towel dried hair, following use of the appropriate Philip Kingsley Shampoo and Conditioner. Blow-dry and style as required.Size: 75ml