Armed with anti-microbial Piroctone Olamine, this Flaky Itchy Scalp Shampoo helps to soothe your scalp while removing stubborn flakes and skin buildup. Our mild formula reduces discomfort and restores the scalp's healthy equilibrium, without compromising hair's natural moisture. Gently calming and scented with crisp apple, this shampoo relieves discomfort as it eliminates flaky buildup. Mild enough for frequent use, it leaves hair glossy, smooth & manageable. Lauryl Betaine (redness & irritation-free) & anti-microbial Piroctone Olamine (for flaking and itching relief) are among the special ingredients. Unlike other anti-dandruff formulas, it neither dries nor fades colour. Can be used as main shampoo, or alternated with texture-specific shampoo for deeper cleansing.An independent consumer perception study was conducted among people with scalp concerns. Here are the results: 100% of people said Flaky/Itchy shampoo SOOTHED their scalp* 100% of people said their scalp felt more COMFORTAB