Elasticizer is an award-winning, pre-shampoo treatment that instantly transforms dry and damaged hair. The formula promotes elasticity, moisture and strength to provide bounce, silkiness, and shine without weighing hair down. Studies have shown an impressive reduction in breakage due to its nutrient-rich deep conditioning benefits. For the ultimate in hair restoration, Philip Kingsley's Elasticizer pre-shampoo treatment is a must. It instantly revives and conditions frizzy, tangled locks, reducing breakage by up to 75%. Nourish and repair your hair to a silky, healthy state with this revolutionary treatment. Studies show that strong, healthy hair may stretch up to a third of its length and expand in diameter up to 20%, increasing its resistance to breakage. When hair is dry and damaged, however, it is more likely to break under tension. Philip Kingsley Elasticizer helps revive hydration and stretch in dry hair, leading to fewer breakages. Clinically proven after just one use, this hair