Peter Moore : Rizzoli International Publications : 9780847835430 : 084783543X : 24 Sep 2024 : The book reveals for the first time the inside story behind the creation of the Air Jordan 1, the sneaker that lives at the heart of modern streetwear culture, the much loved 'Wings' and 'Jumpman' logos, the groundbreaking Adidas Equipment and Originals lines, and the iconic Adidas 'Performance' logo. Included in this book are Moore's early designs, concept sketches, revolutionary advertising campaigns and personal artworks. His creative path from his early days as a graphic design student to eventually reshaping both Nike and Adidas is an inspirational guide for the trailblazers of modern streetwear culture. His unyielding genius and influence finally receiving its due recognition within the pages of this book. Working in close collaboration with Moore's three sons and many of his closest friends and colleagues, Coles uses the legendary creative's own words to weave together an elaborate tape