This highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. A sulphate-free formula creates a rich lather to neutralise brassiness and boost brightness after one use for all blonde, lightened, and grey hair. Natural or stylist-created, root-to-tip or balayage, every client can benefit using this as part of their Blonde Maintenance Routine for the best blonde yet. Scientifically Proven: 3x Brighter* *Compared to top purple shampoos PRO TIP: Pre-wash with No.4 BOND MAINTENANCE(TM) SHAMPOO to remove any product buildup. To use: Apply to wet hair. Lather fully and let process 1-3 minutes. Rinse. For more intense toning, leave on hair up to 5 minutes. Follow with No.5 BOND MAINTENANCE(TM) CONDITIONER for everyday moisture or No.8 BOND INTENSE MOISTURE MASK for extra hydration. Where: Apply to wet hair, lather fully, and let process. When: 2-3 times per week or as often as needed to neutralize unwanted brassiness. For: All blonde, ligh