Noughty Frizz Magic Shampoo 250ml Natural Ingredients: Contains a frizz-tackling blend of active extracts of wheat bran and daikon and moisturising oils of marula and coconut that optimise hair sleekness and condition. Frizz Reduction + Control: Effectively smoothes frizz and fly aways improving the alignment (way strands lie against each other) for a sleeker appearance. Humidity Protection: Protects the hair from environmental humidity, decreasing the opportunity for frizz to be created. 7X Smoother* hair with Frizz Magic Anti-Frizz shampoo. 90% frizz reduction for 48 hours*. Providing humidity protection, frizz control, and shine. The result? softer, more manageable, and glossy locks. Suitable for all hair types. *Results based on an instrumental study, treated (shampoo, conditioner serum) vs untreated hair KMI Brands Ltd, London, WC2B 6ST, UK KMI Brands Ltd, Unit 3D, T23 AT2P, IRL