Motivational Marketing : Samuel Wachtman's Sons, Inc. : 9781941905180 : 1941905188 : 14 Jan 2018 : This inspiring book, made of real-life study-cases, tells the often surprising story of the author's special way in successfully restructuring, managing, and expanding the international marketing activity of industrial companies in Israel, Europe and the United States. Besides, it reflects on the outstanding growth of lsrael's economy, which started in 1948 as a small developing country with barely half a million citizens and now boasts cutting-edge high-tech industries that worth billions of dollars export worldwide. The readers, especially those who are trying to follow Knoller's impressive example, will be equally thrilled and amused though also equipped with most useful tools for their own professional challenges. Shlomo Knoller was born in April 1934, to a Jewish family in Berlin. His grandfather owned textile stores in Berlin, but then two of the stores were ravished in a Nazi rally