Experience temporary colour with the treatment benefits of a deep conditioning mask. This easy-to-use mask makes it possible to experiment with fashion shades, enhance vibrancy and dimension or extend colour between salon visits. It also contains nourishing ingredients including an amino acid blend, apricot kernel oil and reparative ArganIDtechnology for hair that looks and feels healthier. Color Depositing Mask packaging is made from 50% post-consumer recycled material, which helps to reduce our carbon footprint by consuming less energy.Platinum is a cool, icy blonde for use on light blonde to medium blonde hair. Individual results will vary and depend on the starting condition and shade of hair.