Moonshot Applied : Atomic Sky : 9780645963106 : 0645963100 : 18 Oct 2023 : Peter Rossdeutscher and Brett Savill are executives, entrepreneurs and academics who have written a How To guide on corporate innovation using lessons and case studies from leading corporate innovators in Australia and beyond. Moonshot Applied outlines how the world's best performing companies combine bold ambition and outstanding implementation to spot, develop, and scale innovations on a repeated basis. The best innovators develop an investment thesis about the profound changes that exponential technologies and new business models have on their industries. They invest twice as much in transformational innovation as their less successful peers. They generate more sales from new products and services using repeatable processes such as hackathons accelerators and corporate venturing. Underpinning these processes, they are far more likely to adopt tools such as open innovation and collaborate with government and