MKTG By Carl McDaniel, Joseph F. Hair, Charles Lamb 9780357929216

Category

Economics books

Store

Wordery

Brand

Cengage learning

MKTG : South-Western : 9780357929216 : 0357929217 : 23 Feb 2024 : Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

53.99 GBP