Measurement for the Social Sciences : Springer : 9781441971579 : 1441971572 : 06 Dec 2010 : This book proposes a revolutionary new theory of construct measurement ? called C-OAR-SE ? for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring. The new theory is applicable to the design of measures of constructs in: ? Management ? Marketing ? Information Systems ? Organizational Behavior ? Psychology ? Sociology C-OAR-SE is a rationally rather than empirically-based theory and procedure. It can be used for designing measures of the most complex and also the most basic constructs that we use in social science research. C-OAR-SE is a radical alternative to the traditional empirically-based psychometric approach, and a considerable amount of the book's content is devoted to demonstrating why the psychometric approach does n