Marketing Saves the World : Firmsconsulting LLC : 9781734032703 : 1734032707 : 23 Feb 2020 : Visit MarketingSavesTheWorld.com to receive complimentary videos. Every now and then, someone comes along and makes the subject of management both fun and insightful. That's what Bill Matassoni has done in his memoir--a combination of compelling stories and contrarian substance--that covers his forty-year career selling what he calls "ephemeral things." In addition to the memoir, Bill plays host to a series of videos that are entertaining, irreverent, and filled with his conviction that marketing is the primary driver of progress in both commercial and social markets. Bill, a former McKinsey and BCG partner, distills his life, loves and lessons in his captivating memoir on the evolution of the modern marketer. He presents an entirely new way to think about unlocking value in market spaces, not places. Using his experiences as a canvas on which to share his ideas, Bill recounts his adventures-