Marketing-Related Motives in Mergers & Acquisitions By Denise Dahlhoff

Category

Business strategy

Store

Wordery

Brand

Deutscher universitätsverlag

Marketing-Related Motives in Mergers & Acquisitions : Deutscher Universitätsverlag : 9783824476695 : 382447669X : 28 Jun 2002 : Prompted by an increasing number of mergers and acquisitions (M&As), Denise Dahlhoff investigates the role of marketing-related motives in M&As in the U.S. food industry.

44.99 GBP