Marketing Rebellion : Schaefer Marketing Solutions : 9781733553308 : 1733553304 : 01 Feb 2019 : Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost? Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowered consumers drive business results. Marketing Rebellion will teach you: How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. Why businesses must be built on human impressions instead of advertising impressions. The five constant human truths at the heart of a successful marketing strategy. Why customer loyalty is dying and what you need to do about it right now. How to help your best customers do the marketing for you. Actionable steps to execute an immediate cours