Category
Management & management techni
Store
Wordery
Brand
Larsen and keller education
Marketing Management : Larsen and Keller Education : 9781635491753 : 1635491754 : 01 May 2017 : This book elucidates the concepts and innovative models around prospective developments with respect to marketing management. It aims to shed light on some of the unexplored aspects of this field. Marketing management is the application of marketing principles, techniques and methods to manage company's marketing activities. This text is a compilation of chapters that discuss the most vital concepts in this field. Also included in it is a detailed explanation of the various concepts and applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.
113 GBP
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