Marketing Brands to Children - Ethically : 9781608602568 : 24 Jul 2009 : Marketing Brands to Children - Ethically is a groundbreaking book which explores, for the first time, how to develop and communicate brands to children by applying principles which are both effective and morally responsible. Gain a unique insight into this key market sector and learn how to "do the right thing" when developing products, devising strategies, and launching and maintaining market presence. Brand owners can learn how, not only to "put children first", but also to build long-term relationships with them. This book takes a head-on approach to the issues raised by those who might question the moral validity of directly targeting an audience having limited purchasing power or consumer discretion. The author tackles this subject with an insightful approach to the subject of marketing to young people which is both ethical and effective. Readers will discover a new understanding of how it is possible