Category
Research & development managem
Store
Wordery
Brand
Taylor & francis
Managing Innovation Within Networks : Routledge : 9781138573628 : 1138573620 : 27 Mar 2018 : Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.
52.99 GBP
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