Making Sense of The Top-Line : Klynetic Innovation : 9781399986151 : 1399986155 : 10 May 2024 : Overview This concise guide is crucial for leaders who want to systematically enhance sales growth. "Making Sense of the Top Line - Seven Capabilities Every Company Must Manage" by Gareth Davies offers a clear, actionable blueprint for fostering sustainable growth and increasing sales across all business sizes. Drawing from extensive B2B sales and customer engagement experience, Davies outlines seven crucial capabilities for achieving top-line success. This framework serves as a continual reference for leaders to strategically monitor and adjust their growth strategies. About the Book This isn't just another business book; it's a strategic toolkit. Davies breaks down essential capabilities, from optimizing customer interactions to mastering external sales and innovation. He encourages businesses to integrate these elements into a unified strategy for sustained revenue growth, moving from