A unique Lest We Forget-inspired men's watch with gold-plating, a single red poppy and further tributes to our heroes, exclusive to The Bradford ExchangeThe words 'Lest We Forget' are amongst the most powerful ever written. As we recite them each Remembrance Day, we honour the memory of those who fell in war so that we can remain free. The sacrifice of these brave souls must never be forgotten, for to forget their courage is to forget how their sacrifice has transformed us. When we say 'Lest We Forget', we also pledge an oath to learn from the past, to live, to grow and make a positive contribution to our nation. From soldiers helping soldiers in times of need, to selfless everyday acts, our heroes have given us power to better our world and ourselves. As we enter the second century of remembrance, the 'Lest We Forget' Mens Gold Watch is not only a distinguished timepiece youll be proud to wear or give as a gift, it is a symbol of who you are and all you are capable of achieving,