Language in International Business : Developing a Field 9783319427447

Category

International business

Store

Wordery

Brand

Springer international publish

Language in International Business : Developing a Field : Palgrave Macmillan : 9783319427447 : 331942744X : 24 Nov 2016 : Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today's increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and prop

119.99 GBP