Clinically proven to decrease the appearance of dryness by -98% after the first use*. This triple-action hydrating lotion immediately helps to reduce the signs of dry skin, giving anti-dryness and anti-irritation for 48 hours**. The body lotion is specially formulated for dry, rough, flaky skin. Suitable for children, adults, and elders. Also suitable for keratosis pilaris, xerosis and psoriasis prone skin. Recommended by dermatologists. La Roche-Posay is the No. 1 Dermatologist recommended brand in the UK*** *Clinical Study on 54 people. **Clinical study on 49 people, application for 14 days and measurement 2 days after the last application. ***Study of 73 Consultant Dermatologists Jan-April 2023. Benefits of La Roche-Posay Lipikar Lait Urea 10%: Smooths even extremely dry skin. Reduces the signs of dry skin and prevents the relapse of roughness, flaking, tightness and sensations of itching. Restores the elasticity of your skin. How to use: Apply once or twice a day with gentle mas