Following extensive research into the skincare needs of women aged 60 and over, L'Oreal Paris has developed Age Perfect specifically for the needs of very mature skin. L'Oreal Paris Age Perfect Re-Hydrating Day Cream has been specifically designed for the needs of mature skin following extensive research into the skincare needs of women aged 50+. L'Oreal Paris Age Perfect Re-Hydrating Day Cream is therefore formulated to reduce the visible signs of aging, including sagging skin and age spots. With age, akin loses density and becomes drier and more delicate. Skin can also start to sag and slacken. The metabolism of the skin slows down and gradually, skin loses moisture. L'Oreal's Age Perfect Day Cream formula is enriched with collagen-boost and melanin-block in order to strengthen the skin's barrier so that it is more resilient to the effects of aging. Its rich but light texture is easy and pleasurable to apply. Results: 93% of women agree that it reduces the appearance of sagging. 86%