With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily Joico Defy Damage Protective Shampoo for Bond Stengthening & Color swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant colour. The result: shiny, smooth, clean strands - wonderfully resilient and healthy-looking. Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking. Here’s Why You’ll Love It: - The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking. - Free fro m SLS/SLES Sulfates* - Decadently rich lather for a luxurious cleansing experience - Gently sloughs away dirt and debris without roughing up the hair cuticle * SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate. Key ingredients: - New Smartrelease Technology, this one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of he