A potent eye cream powered by a plant-based retinol alternative that's clinically proven to brighten, hydrate, smooth, depuff, and prep for concealer.Slow down your morning ritual and wake up eyes with a retinol alternative formula of Bright Start Activated Eye Cream, clinically proven to reduce dark circles, puffiness, and wrinkles. A cooling ceramic tip works as a massage tool, and sheer pearl illuminates for a softly brightened look. Lightweight texture layers well under makeup. TEST RESULTS Clinically proven to hydrate skin and reduce dark circles(1) 100% said concealer applied more smoothly(2) 93% said under eyes felt smoother(3) 91% said under eyes were brightened(3) (1) In a 6-week instrumental study of 30 women ages 39-65 (2) In a 4-week clinical study of 52 women ages 39-65 (3) In a 6-week clinical study of 52 women ages 39-65 MORE INFORMATION Sea Fennel Extract: Plant-based retinol alternative that visibly brightens, firms, and smooths Upcycled Avocado Extract: Zero-waste act