Identity Politics and Popular Culture in Taiwan : Lexington Books : 9781498510349 : 1498510345 : 07 Nov 2018 : In the past two decades, a uniform representation of cutified femininity prevails in the Taiwanese media, evidenced by the shift of Taiwan's popular cultural taste from a Chinese-centered tradition to a mixed absorption from neighboring cultural capitals in the global market. This book argues that the native term "sajiao" is the key to understand the phenomenon. Originally referring to a set of persuasive tactics through imitating a spoiled child's gestures and ways of speaking to get attention or material goods, sajiao is commonly understood to be women's weapon to manipulate men in the Mandarin-speaking communities. By re-interpreting sajiao as a "feminine" tactic, or the tactic of the weak, the book aims to propose a "feminine framework" in exploring identity politics in the following three aspects: the rising obsession with the immature female image in Taiwan's popular cul