#html-body [data-pb-style=GHGJABK]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}Hugo Boss Alive Parfum is a striking expression of modern femininity, blending depth and elegance in a refined amber floral composition. Launched in 2023, this captivating fragrance offers more than just a scentit delivers a sensory experience that enhances confidence and grace in every moment. Crafted for women who embrace life with poise and purpose, its a fragrance that feels both bold and effortlessly chic. The parfum opens with the radiant freshness of jasmine, a floral note that instantly energises and enchants. As it develops, earthy vetiver emerges at the heart, grounding the fragrance with a touch of natural sophistication. A base of smooth leather adds warmth and sensuality, wrapping the scent in a luxurious finish that lingers long after its worn, balancing classic dept