How to Be a Creative Thinker : Hardie Grant Books : 9781743797198 : 1743797192 : 09 Dec 2021 : "The hardest part of being creative lies in simply deciding to do so. And, after you've done that, Roya's astonishingly useful book is a great place to begin." Seth Godin, author of The Practice. How to Be a Creative Thinker is a map to your creative mind, the places your creative potential resides, and the allies and enemies along the way. It's a practical guide to the science and the psychology of creativity and the conditions required for cultivating it. We think creativity is for those lucky enough to be born with it ? something you either have or you don't. But this is untrue. Creativity is more than God-given talent, and it's more than artistic flair. It's the ability to come up with a new idea in any area or setting. And most importantly, it can be learned by anyone. In How to Be a Creative Thinker, professional creative and strategic designer Roya Azadi teaches you techniques to enco