How Do You Make Them Thirsty? : Advantage Media Group : 9781642251982 : 31 Mar 2022 : MOST PEOPLE HAVE SOMETHING THEY WOULD LIKE TO DO BETTER. If your job is to help them do that, where do you begin? You might think that because he served as a player development coach in the NBA, Phil Weber would suggest that you start by immediately focusing on the specific skills. What will surprise you about this book is that it starts with and builds on the mental and relational aspects of development that must be established first. Weber lays out a blueprint that addresses the importance of mindset as a foundation for the developmental process. And since all players (and all people) are different, there is no one-size-fits-all approach. This book describes how to identify the unique motivators and triggers that people bring to the table and how to meet them where they are psychologically and emotionally in order to create the right developmental process for them.