Hiring Tree : Hiring Tree, LLC : 9798987437025 : 13 Mar 2023 : The Hiring Tree: Laws of Applicant Attraction, is an analogy using the growth of an apple tree, to help the reader understand concepts and principles needed to hire job applicants successfully. It is designed to help human resource professionals, recruiters, talent acquisition specialists, hiring managers, business owners, and anyone that is involved in the hiring process to more effectively attract applicants to open job ads. Most employers use their job description as their job ad, which is the most ineffective way to market a position for hire. A job ad must use sound marketing principles, where the job ad is designed to answer the questions job seekers may have about the open position to encourage them to take action by applying for the role. The branch used most ineffectively by companies is the job board. Most job boards today, at their core, are search engines, meaning a job ad should also be written to be search eng