Going Mainstream : Ithaka : 9781804183786 : 1804183784 : 09 May 2024 : 'Piercingly revelatory ... a tour de force' - Carl Miller, author of The Death of the Gods '...a must-read ' - Eliot Higgins, author of We Are Bellingcat 'A timely and frighteningly revealing book' - Richard Kerbaj, author of The Secret History of the Five Eyes Incels. Anti Vaxxers. Conspiracy theorists. Neo-Nazis. Once, these groups all belonged on the fringes of the political spectrum. Today, accelerated by a pandemic, global conflict and rapid technological change, their ideas are becoming more widespread: QAnon proponents run for U.S. Congress, neo-fascists win elections in Europe, and celebrity influencers spread dangerous myths to millions. Going Mainstream asks the question: What is happening here? Going undercover online and in person, UK counter-extremism expert Julia Ebner reveals how, united by a shared sense of grievance and scepticism about institutions, radicalised individuals are influencing the ma