Global Business Analysis : Palgrave Macmillan : 9783031277689 : 3031277686 : 21 Sep 2023 : One of the core functions of any successful business is the ability to manage and adapt to risk. In a global environment characterised by complexity, it is vital to be able to understand where risk lies and how it impacts upon business. This textbook presents a series of meta-level trends, including as geo-political risks, climate change, and technology, and explores how they are forming and reshaping the risk environment of business. Using a mix of micro and macro level analysis, students will be able to understand how seemingly random, global events, pose challenges for firms. Representing a bold sea-change in the study of international business, this book emphasises the practical elements that students will need to understand in order to succeed in the real world. Readers will not only learn how to understand and read risks in international markets, but they will also benefit from a tookli