G-SHOCK 49.5mmx46mm Mens Watch

Category

Watches

Store

Goldsmiths

Brand

GSHOCK

G-SHOCK, the watch that brought the new concept of toughness to the timepiece. It began with a reckless challenge to the conventional wisdom of the day, a developers belief that it was possible to construct a watch that wouldnt break, even if dropped. Project Team Tough was formed to build it in 1981. The team created over 200 prototypes one after another over a period of about two years. They finally arrived at a shock-resistant structure. This marked the birth of a technology that is tough to the core.

139 GBP