Future in the European Retail Business : 9783656619482 : 3656619484 : 25 Mar 2014 : Research Paper from the year 2012 in the subject Business economics - Economic Policy, Comenius University in Bratislava (Management), course: Vorbereitung Dissertation, language: English, comment: Projektarbeit im Rahmen der Vorbereitungen der Dissertation. , abstract: The first considerations of this thesis developed in 2006 during my second degree course for the MBA degree at the HDU Deggendorf (Germany) and the University of Limerick (Ireland). At the time of this course there was a great discussion at the business schools of the universities that were part of the MBA programme about the influences of the internet commerce on the market potentials in retail. Socalled disruptive strategies by companies such as Amazon (for books) and Unister (for tourism) created massive upheavals in the respective trade segments. The upheaval hit small retailers as much as industry giants. The question for me was if