Ethics, Values and Relevance of Public Relations and Information Management : Grin Verlag : 9783668357440 : 3668357447 : 12 Dec 2016 : Scientific Essay from the year 2016 in the subject Business economics - Business Management, Corporate Governance, language: English, abstract: Public Relations popularly known as (PR) can be defined as the practice of managing the distribution of information between an organization (such as a government agency, a business organisation or individual and the public. It may entail an individual or organization gaining access to their target audience using topics of interest to the public as well as new materials that do not require direct payment. Public relations is based on the idea of creating reports or coverage for clients free of charge as opposed to advertising and marketing. The main aim behind public relations is informing the public, employees, prospective customers, partners, and investors among other stakeholders. Companies apply the same stra