Entrepreneurship and Multinationals By Geoffrey Jones 9781781951941

Category

Economic history

Store

Wordery

Brand

Edward elgar publishing

Entrepreneurship and Multinationals : Edward Elgar Publishing : 9781781951941 : 1781951942 : 30 Aug 2013 : This book explores the roles played by entrepreneurship and multinational enterprises in the development of the modern global world. Through a combination of new and previously published essays charting business developments from the nineteenth century onward, the author demonstrates how multinational corporations have driven globalization through the transfer of innovation and cultural values. The chapters include studies of global industries and major corporations, including Beiersdorf and Unilever, and explore economic and corporate development in specific countries, such as India, Iran and Turkey. Merging rich historical evidence with discussion of the current state of global business, this book reveals how examining entrepreneurial activity and multinational strategies deepen explanations of historical and global patterns of wealth and poverty. It offers compelling new persp

99 GBP