Diesel Plus Plus Masculine is a truly unique fragrance for men from the mind of Senior Perfumer Arturetto Landi. This Eau de Toilette was created in 1997, when it cemented itself as a staple scent. The Diesel brand represents a sense of casual luxury, and this Diesel perfume follows suit. It is refreshing, arriving with strong oriental and woody notes, before mellowing into a slightly sweet, creamy smoothness with a hint of green brightness. Plus Plus fosters a young and fresh air about the wearer, and is best suited to casual situations. This mild scent projects moderately, and never overpowers. It playfully hints at its presence, yet stands apart from the crowd. This sense of whimsy and individuality extends to the container. The 75ml bottle is designed to resemble a bottle of milk, while the box takes on the shape of a carton, underscoring the milky creaminess that characterizes the perfume.