Decoding Silicon Valley : Decode Publishers, LLC : 9780997362404 : 0997362405 : 04 Apr 2016 : Decoding Silicon: The Insider's Guide decodes the mystique of Silicon Valley, including the more subtle aspects that are hidden in plain sight. Learn about Silicon Valley best practices for growing and scaling companies, the Valley's unique vantage point for evaluating startups, and what rules can and should be broken in the course of building a global business. Understand the value of experimenting and iterating until either you succeed or run out of time and money. Included are interviews with more than two dozen Silicon Valley insiders, including entrepreneurs, service professionals, and venture capitalists: Ann Winblad of Hummer Winblad, Dave McClure of 500 Startups, Joe Kennedy of Pandora, and Phil Libin of Evernote. The interviews provide colorful stories, surprising anecdotes, and telling insights about what really happens in Silicon Valley.