Data Privacy Games : Springer : 9783030085865 : 3030085864 : 19 Dec 2018 : With the growing popularity of ?big data?, the potential value of personal data has attracted more and more attention. Applications built on personal data can create tremendous social and economic benefits. Meanwhile, they bring serious threats to individual privacy. The extensive collection, analysis and transaction of personal data make it difficult for an individual to keep the privacy safe. People now show more concerns about privacy than ever before. How to make a balance between the exploitation of personal information and the protection of individual privacy has become an urgent issue. In this book, the authors use methodologies from economics, especially game theory, to investigate solutions to the balance issue. They investigate the strategies of stakeholders involved in the use of personal data, and try to find the equilibrium.  The book proposes a user-role based methodology to investigate the priva