Customher Experience : Greenleaf Book Group LLC : 9798886450262 : 30 Mar 2023 : The Buying Power of Women Although the female movement is interwoven into our social world and people preach ?girl power,? brand experience expert Katie Mares has seen that this mindset hasn't penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating ?interaction? so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women's loyalty. CustomHer Experience provides businesses with the insight, guidance, and tools to     ? better understand the female consumer,     ? transform the transactional service a woman currently receives into the alluring, interactional experience she craves,     ? adjust their approach when interacting with customers, and     ? ignite a