Cultural Intelligence for Marketers : KoganPage : 9781398614055 : 139861405X : 03 Mar 2024 : WINNER: 2024 International Book Awards - Business: Marketing & Advertising WINNER: Readers' Favorite Book Awards 2024 - Honorable Mention in Non-Fiction Marketing WINNER: NYC Big Book Award 2024 - Public Relations & Marketing WINNER: Goody Business Book Award 2024 - Marketing - Branding FINALIST: National Indie Excellence Awards 2024 - Marketing & Public Relations FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & Advertising Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it.