Cultural Impacts on Service Design : Grin Verlag : 9783668693012 : 3668693013 : 05 Jun 2018 : Bachelor Thesis from the year 2018 in the subject Design (Industry, Graphics, Fashion), grade: 1,3, Cologne University of Applied Sciences (Köln International School of Design), language: English, abstract: Nowadays companies are faced with the challenge to successfully place their services and service products in highly competitive local as well as global markets. Therefore this challenge also applies for service designers in established markets and for service design pioneers in emerging markets. With user experience and customer centered approaches becoming increasingly important business factors, proceeding globalization demands a better understanding of how cross-cultural differences shape the way services are used and how they are created. New and emerging service markets like India and China rise the demand for internationally working service designers to incorporate cultural aspects in