CRM Mastery : Jeff Nguyen : 9798224530977 : 03 Jan 2024 : Accelerate Sales Growth Through CRM Mastery Frustrated with disjointed systems limiting revenue performance? Struggling to realize the promised CRM benefits? Most sales leaders implement customer relationship management platforms without unlocking transformational intelligence and workflow advantages needed for growth. But for sales operations managers actively cultivating CRM acumen across people, processes and technologies, huge gains await. In "CRM Mastery", you'll discover: How to evaluate and select systems aligning tightly to sales performance objectives Methods for securing leadership commitment, measuring value and tracking CRM ROI over time Approaches to increase adoption through tailored training, gamified skill building, and embedded user assistance Frameworks to continuously expand utility via innovations in predictive analytics and automated workflows Tactics for orchestrating flawless customer jour