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Taylor & francis
Crisis Communication : Routledge : 9781138346253 : 113834625X : 08 Oct 2019 : "Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, or negligence - just to name a few. For organizations, crises are pervasive, challenging and catastrophic, as well as opportunities for organizations to thrive and emerge stronger. Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both a public relations and management function, stakeholders are central to the success and failure of organizations responding to and managing crises in a cross-platform and global environment. This core textbook provides a comprehensive and research-driven introductionto crisis communication, critical factors influencing crisis response, and what we know about predicting stakeholder responses to crises. Incorporated in each
135 GBP
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