Contemporary Art : Oxford University Press : 9780198826620 : 0198826621 : 10 Dec 2020 : "In this Very Short Introduction Julian Stallabrass gives a clear view on the diverse and rapidly moving scene of contemporary art. Exploring art's striking globalisation from the 1990s onwards, he analyses how new regions and nations, such as China, have leapt into astonishing prominence, over-turning the old Euro-American dominance on aesthetics. Showing how contemporary art has drawn closer to fashion and the luxury goods market as artists have become accomplished marketers of their work, Stallabrass discusses the reinvention of artists as brands. This new edition also considers how once powerful art criticism has mutated into a critical and performative writing at which many artists excel. Above all, behind the insistent rhetoric of freedom and ambiguity in art, Stallabrass explores how big business and the super-rich have replaced the state as the primary movers of the contemporary art scene, e