A new man. A Hero. Burberry introduces Hero, Riccardo Tisci’s first scent for Burberry. A new masculine spirit exploring the house codes of duality, contradiction and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern heroism. Burberry’s vision of modern heroism is challenging the traditional stereotypes of masculinity and empowering man to transform. Featuring a positive and heroic lead, man and horse mirror each other in their movements, pushing their physical limits to transform into a mythical creature, as a metaphor for personal transformation. Enigmatic and adventurous, Burberry Hero aftershave for men embraces duality: strength and subtlety, power and compassion, athleticism and creativity. Burberry Hero Fragrance is an enthralling marriage of strength and freshness, signifying the modern man’s duality of power and sensibility. Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper