Bumble and bumble Straight Blow Dry. Get it straight. WHAT IT IS This heat-protective blow-dry creme helps keep styles smooth and sleek, and reduces frizz for up to three days. BENEFITS - Shine - Heat protective - De-frizz HOW IT WORKS The non-greasy formula helps straighten strands, tame flyway's, and protect hair from heat and humidity. Watch WHO IT'S FOR - Density: medium to thick - Texture: straight to curly - Type: healthy, dry, damaged, and/or colour-treated KEY INGREDIENTS Heat-Protecting Shield: Protects hair from heat styling and humidity. Smoothing Blend: Lightweight silicones and other smoothing agents reduce frizz, smooth and seal the hair for soft style with body and movement. Conditioning Blend: Conditions to add shine and control. Bb. Products are free from parabens, phthalates, mineral oils, and formaldehyde. Bumble and bumble is a cruelty-free brand. We don't test on animals.