BMW Group : Hirmer Publishers : 9783777425238 : 3777425230 : 15 Dec 2016 : Premium automobiles. Dynamic driving experiences. Pioneering decisions in design and technology. The BMW brand stands for all this and more. From the company&;s early aircraft engines to their motorcycles and today&;s sleek hybrids, it has long defined the character of its brand with its slogan, &;Sheer Driving Pleasure&;&;a promise delivered by BMW vehicles to the world and continually created anew by developers. As the company prepares to observe its centenary in 2016, this book travels back to its very first day, reflecting on one hundred years of production at the world&;s leading manufacturer of top-quality automobiles and motorcycles.             Through text and images, BMW&;100 Masterpieces details the company&;s history, exploring the components of the BMW brand identity, selecting one hundred significant achievements, be they innovations in vehicles or the engineering process or world-renowned series a