Vegan thickening foam that instantly plumps the look of each individual hair strand for thicker, fuller and more voluminous looking hair from roots to ends, that lasts all day with Aveda Invati Advanced™ Thickening Foam. Adds flexible hold & shine. Fights frizz. Protects from blow drying. Helps reinforce fragile, thinning hair. Will not build up or weigh down hair. With rice protein and amla. Ideal for fine to medium hair. Vegan. 96% naturally derived* Cruelty free. Silicone free. - 90% said hair looked thicker, fuller instantly with results that lasted all-day¹ - 95% said it provided a touchable hold¹ - 91% said it left hair visibly shiny¹ *From plants, non-petroleum minerals or water using ISO standards. ¹Consumer testing on 105 women after 2 weeks of product use. Rice protein and certified organic amla encapsulate each strand from roots to ends for an instant plumping effect. Ginseng helps create a light, airy texture. Instantly plumps the look of each individual hair strand for thi